Hello and Welcome! My name is Allante Carlton. I'm the President and CEO of Elements4Men. You've probably already familiarized yourself with our company brand and background. Let me share with you a little about mine.
Many years ago I made a decision to start growing out my beard. I searched high and low, online and via brick & mortar establishments, for a company that offered excellent customer service, high quality, and a range of grooming products at an affordable price. Through that process, I discovered a few businesses that checked several boxes that were important to me- except one.
I was disappointed to find a very limited representation of products that worked for various hair textures and skin types. A regular Joe with a 9-5 and money to spend, but as a consumer I felt left out. There just wasn’t enough diversity in the marketplace to convince me to part with my hard-earned dollar. I thought about chucking the idea of growing a full beard. But I had a thought- since I couldn’t find a lane to fit in...I'd create my own.
Over the next 5 years I invested a ton of my own time and resources weeding through complex solutions to a very common question: How can I grow a full, healthy beard safely and naturally? I mixed and sampled many different combinations of natural oils and butters, until I began to see real results. After achieving sustainable growth in my own facial hair- I am finally comfortable submitting my products to you. At Elements4Men we definitely have placed an emphasis on helping men with melanated skin grow big, beautiful beards. However, its important to note that we seek to be respectful, informative, socially aware and culturally inclusive in everything we do. Being bearded is a Brotherhood, and ALL are welcome to join!
Our website, as well the vision for our brand, is to remain a work in progress. We've found our niche and want to stay true to the products our customers have come to know and love. In doing so we also take pride in being receptive to new ideas, customer feedback, current research and data that will help us to continue to deliver the best value-for-dollar ratio in the industry. Thank you for being part of that process!